Approachable packaging, a fun color selection, affordable prices: there are plenty of reasons CoverGirl was probably one of the first brands you fell in love with. Now, as an adult, you can continue to adore its makeup responsibly, because the company just earned a Leaping Bunny seal from Cruelty Free International.
The announcement symbolizes the brand’s commitment to ethical testing and means that no CoverGirl products or ingredients have been tested on animals by the brand or its suppliers. It’s the largest cosmetics company to receive this certification so far, according to data reported by market research firm Nielsen. CMO of Coty Consumer Beauty Ukonwa Ojo feels that this move is aligned with CoverGirl’s new brand vision. “When we unveiled the brand reinvention, I Am What I Make Up, nearly one year ago today, we also unveiled a new chapter in CoverGirl’s history; one whose pages are written in ethical beauty choices which are accessible and affordable for all,” Ojo explained.
CoverGirl has become even more inclusive in recent years, using a male CoverBoy, athletes, and more to represent its diverse customers. We’re thrilled to see that now animal-lovers can indulge in CoverGirl completely guilt-free.
Image Source: Courtesy of CoverGirl