Here’s How You Can Win a Lifetime Supply of Hair Products – and $10,000

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First you could create your own potato chip with the Lay’s Do Us a Flavor contest, and then you could pick the next scent of Lip Smacker balm. Now, you can dream up your perfect haircare product with an exciting new contest from It’s a 10 — and win big, too.

The brand is asking the public to invent their own dream hair product for a chance to get it made into the real thing. It’s a 10 founder Carolyn Aronson told POPSUGAR that she will choose 10 finalists some time in December and a winner in January.

Not only will the winner get their idea made into a real It’s a 10 product, but they’ll also receive $10,000 and a lifetime supply of It’s a 10 products. The winner will receive a few items each month, as well as try out the latest products from the brand.

To enter the contest, you can go to its website and submit your idea through Nov. 16. On Oct. 10, the brand will also be giving out 100,000 free Miracle Leave-Ins in 30 cities across the US, so be sure to pick up your own.

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