Martin Lewis: Money Saving Expert reveals how you can get 50 per cent off at Sainsbury’s

Martin Lewis, 46, is the founder of, a financial journalist and advice giver.

He regularly appears on television and radio to give financial advice, having weekly slots on some of the UK’s most popular talk shows.

This week he appeared on Good Morning Britain and This Morning to let Britons in on some more under-the-radar deals.

The Money Saving Expert showed how people can get up to 50 per cent off at Sainsbury’s on all their toys.

Perfect for the run-up to Christmas, Martin revealed the deal was one of the best he’s found around.

Explaining how it works, he said: “Go into a Sainsbury’s store (not online) that sells toys and you can get up to 50 per cent off all of its toys until Tuesday 23 October.

“Over a quarter of toys will have the full 50 per cent discount, including Marvel, Barbie, and Thomas & Friends toys, and all toys will have a minimum of 20 per cent off.”

The deal comes as a great relief for Britons looking to buy children’s toys this Christmas.

“MoneySavers wait for this toy sale every year, as it can be a great one for Christmas prezzies and usually includes coveted kids’ brands at decent discounts,” added Martin.

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“For example, you could get a Black & Decker first workbench for £17.50 (was £35, next cheapest found is £45 at Debenhams), and a Vtech Grow & Go ride-on for £30 (was £60, next cheapest found is £32.99 at Argos).

“But don’t assume the sale will always be the cheapest – it’s worth always comparing prices before going to a Sainsbury’s store to make sure you’re getting a good deal.”

Also on the show, Martin revealed his pick of some of the best value advent calendars, with the Boots No7 beauty calendar being released yesterday.

For just £42, the highly-anticipated calendar contains 25 full-size and mini No7 beauty and skincare products.

These include mascara, nail polish, eyeshadow and a whole host of creams.

“I reckon it’s worth £177ish if the available products were bought separately – so getting it all for £42 is a great discount, even if you don’t care about advent,” revealed Martin.

Never one to keep any deals hidden, he also revealed the cheapest energy supplier on the market.

The offer came as a surprise for followers of Martin and his segments, who often tells people to switch from the supplier.

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“I can’t believe I’m saying this but switch to British Gas (even if you’re an existing customer),” began Martin.

Talking to host Kate Garraway, he continued: “Deep breath. And say it… British Gas is currently the cheapest fix on the market.

“That’s not cheapest of the big firm – that is cheapest across the market.”

For further information from Martin and to sign up for his newsletter, click here.

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